This poignant campaign from the Literacy Foundation for the tenth anniversary of 'The Gift of Reading' shows fallen fairytale heroes. Cinderella, Peter Pan, Little Red Riding Hood, Sleeping Beauty, a dwarf, and Hansel (sans Gretel) are all in a hospital/assisted living center. Their drawn faces and empty stares are soulless and unnerving.
With a tag line "When you don't read, imagination disappears," the ads by Bleublancrouge, channel the moment in 'Peter Pan' where Tinkerbell has been poisoned and can only be saved if people clap to show their belief in her.
(credit: Marrisa Brassfield)
I love this ad! As I've said before children take on to fairy tales well and to use it to send a message, to engage and motivate children in a positive way (in this case reading), is such a clever and effective idea! This is kind of what I want to achieve with the idea I posted previously; using the fairy tale to teach children of real heroes, real courage and bravery - ultimately to teach them that these attributes are possible to achieve themselves, because they have real people as examples.
No comments:
Post a Comment